I'm Not Getting Excited

The Beths I'm Not Getting Excited


The Beths' upbeat and delightful single, “I'm Not Getting Excited," from their debut album Jump Rope Gazers, is unbearably witty, using hidden symbolism to tell a story about trying to remain cool and collected in a time where excitement wants to take your mind and body. Hands down, One of the most interesting things about this song is hands down the music video. Strong guitar riffs and catchy lyrics relay a video so mystifying and engaging it raises the hair on your skin, wrestling your goosebumps to their peaking point and taking you out of our element as it streamlines you directly into the heart of the music. Directed by Sports Team and filmed during quarantine in New Zealand, using stop motion and what looks (maybe feels like) animated vision goggles, the video guides you into a completely different, emotional headspace. An almost dark and eerie atmosphere gives the song an edge not examined by simply listening; visual effects play such an integral role in the music industry, and though it isn't always a necessity, it can create a different platform for listeners to empathize on.

“I'm Not Getting Excited," is beautiful and thought-provoking, and that is exactly what makes for a wonderfully complex group of musicians. Through our ever-changing and confusing world, we are uncertain when we will be able to attend a live show. Still, The Beths are set to release their debut album on July 10.